WHY EVERY B2B BUSINESS NEEDS A CUSTOMER PERSONA

In the business-to-business world, understanding who you're targeting helps you craft better offers. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer ProfilesA B2B customer persona is a strategic representation of your ideal business client based on real data

From accounting and IT to marketing and HR, business services help boost performance across all sectors.Understanding the types and value of business services can strengthen your operations. The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product, but they add significant impact. C